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Tuesday, January 21, 2014

What is Yuengling’s Ice Cream and Why Everyone is Excited It’s Back /McDonald’s New Zealand Intrigues with 4-in-1 Stackable Packaging


yuenglings-ice-cream

Established in 1829, D.G. Yuengling & Son is the oldest brewing company still operating in the United States. During the prohibition, many brewers were forced to turn to other markets in order to stay in business. Looking to take on the ice cream industry, Yuengling’s survived by selling “near bears” with a 0.5% alcohol content, opening dance halls in Philadelphia and New York City, and (most deliciously) creating ice cream.
After the 18th Amendment was repealed in 1933, the beloved ice cream was later discontinued. Now, nearly three decades later, Yuengling’s ice cream is set to hit shelves in a few short weeks. The flavors will include Black &  Tan (sadly sans buzz), chocolate fudge, and root beer float, among several others. At the moment, the new frozen treats will be available in select locations on the East Coast.
Nothing like sticking it to the man with a pint full of creamy ice cream.





mcdonalds-stackable-packaging
Remember how KFC was trying to change the world by introducing their cup holder-fitted Go-Cups? Well, McDonald’s New Zealand just trumped that on 4 different levels.
The chain posted the above photo to their Facebook page, posing the question, “McGenius?” The curious prototype is a juxtaposition of a warm hamburger stacked on top of a cold drink, which is further stacked with a fry compartment that also doubles as a condiment container. While this ambitious packaging aims to be as clever as it is functional, it falls short in the latter department.
Stacking a hot sandwich on top of a cold drink creates an enviroment prone to condensation, melting ice, and undesirable leakage, the Consumerist critiques. As for the top-heavy fry and condiment layer, it makes for very precarious attachment that would topple like a pile of Jenga blocks if jostled.
Alas! Perhaps we’re just being Debbie downers and the possibility of being able to nibble on your burger and fries while sipping on soda at the same damn time is simply too glorious for us to digest at the moment. Perhaps.

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